Privacy policy

Last updated: March 14, 2026

Wine Cove (“Wine Cove”, “we”, “us”, or “our”) operates this website and online store (the “Services”) to provide customers with a curated shopping experience for premium wine storage solutions.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, use, purchase from, or otherwise interact with our Services.

The Services are hosted on Shopify, which enables us to provide the ecommerce platform and related infrastructure necessary to operate the store.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to “personal information”, we mean any information that identifies or can reasonably be linked to an individual.

We may collect the following categories of personal information depending on how you interact with our Services.

Contact Information

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

Payment Information

Payment information is processed securely through our payment providers. This may include:

  • Credit or debit card details

  • Billing details

  • Transaction confirmation

  • Payment status

Wine Cove does not store full payment card details on our servers.

Account Information

If you create an account:

  • Username

  • Password

  • Account preferences

Transaction Information

  • Products viewed or added to cart

  • Purchases and order history

  • Returns or exchanges

Communications

Information you provide when contacting us, including:

  • Support messages

  • Emails

  • Reviews or feedback

Device & Technical Information

  • IP address

  • Browser type

  • Device identifiers

  • Time zone

  • Referring websites

Usage Information

  • Pages visited

  • Time spent on pages

  • Interaction with the Services

  • Shopping behaviour

2. How We Collect Personal Information

We collect information through several sources.

Information You Provide Directly

For example when you:

  • Place an order

  • Subscribe to marketing

  • Contact customer support

  • Create an account

Information Collected Automatically

We automatically collect certain information using:

  • Cookies

  • Tracking pixels

  • Analytics tools

  • Similar technologies

Information From Service Providers

We may receive information from trusted third-party service providers such as:

  • Payment processors

  • Analytics providers

  • Marketing platforms

  • Ecommerce infrastructure providers

3. How We Use Your Personal Information

We use your information to operate and improve the Services.

To Provide Our Services

Including:

  • Processing orders and payments

  • Shipping products

  • Managing accounts

  • Providing customer support

  • Processing returns

To Improve Our Store

We analyse usage data to:

  • Improve website functionality

  • Enhance user experience

  • Personalise product recommendations

Marketing Communications

With your consent, we may send marketing communications including:

  • Email marketing

  • SMS/text messages

  • Online advertising

These communications may include promotions, product launches, and offers.

You can unsubscribe from marketing at any time.

Security & Fraud Prevention

We use information to:

  • Detect fraudulent activity

  • Protect customers and transactions

  • Maintain website security

Legal Compliance

We may process personal information to comply with:

  • Legal obligations

  • Law enforcement requests

  • Regulatory requirements

4. SMS Marketing & Communications

If you choose to opt in to SMS communications from Wine Cove, we may send you text messages related to:

  • Promotional offers

  • Product launches

  • Order notifications

  • Abandoned cart reminders

By providing your phone number and opting in, you consent to receive recurring automated marketing text messages from Wine Cove.

Consent to receive SMS messages is not a condition of purchase.

Message Frequency

Message frequency may vary depending on your interaction with the Services.

Message & Data Rates

Standard message and data rates may apply depending on your mobile carrier.

Opt-Out

You may opt out of SMS messages at any time by replying:

STOP

You may also contact us to request removal from our SMS marketing list.

5. Collection of SMS Consent Data

When you subscribe to SMS communications we may collect:

  • Your phone number

  • Date and time of opt-in

  • The source of opt-in (e.g., website form or checkout)

  • Interaction with SMS messages

This information is used solely to manage and deliver SMS communications.

6. Abandoned Cart Tracking

Wine Cove may use cookies or similar technologies to track products you place in your shopping cart.

If you have opted into SMS marketing, we may send reminder messages regarding items left in your cart.

7. Sharing of Personal Information

We may share personal information with trusted third parties to operate our business.

Service Providers

Including providers for:

  • Payment processing

  • Ecommerce infrastructure

  • Marketing services

  • Analytics

  • Order fulfillment

  • Customer support

Advertising Partners

We may work with marketing partners to show relevant advertising across websites and platforms.

Legal Requirements

We may disclose personal information if required to:

  • Comply with legal obligations

  • Respond to lawful requests

  • Protect our rights or users

Business Transfers

If Wine Cove is involved in a merger, acquisition, or asset sale, personal information may be transferred.

Important SMS Privacy Statement

SMS opt-in data and consent information will never be sold or shared with third parties for their own marketing purposes.

This information is used only for delivering SMS communications from Wine Cove.

8. Shopify & Platform Infrastructure

Our store is hosted on Shopify, which provides the ecommerce platform allowing us to sell our products and services.

Information submitted through our store may be transmitted to Shopify and its service providers in order to operate the store.

You can read Shopify’s privacy policy here:

https://www.shopify.com/legal/privacy

9. Third-Party Websites

Our Services may contain links to third-party websites.

We are not responsible for the privacy practices of these websites. You should review their policies before providing personal information.

10. Children’s Privacy

Our Services are not intended for children under 16.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so we can delete it.

11. Data Security & Retention

We implement appropriate technical and organisational measures to protect personal information.

However, no method of transmission over the internet is completely secure.

We retain personal information only for as long as necessary to:

  • Provide our Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

12. Your Data Protection Rights

Depending on your location, you may have the following rights.

Right to Access

Request a copy of the personal data we hold about you.

Right to Correction

Request correction of inaccurate information.

Right to Deletion

Request deletion of your personal information.

Right to Data Portability

Request transfer of your personal data.

Right to Withdraw Consent

Withdraw consent for marketing communications at any time.

Right to Restrict Processing

Request that we limit certain uses of your personal information.

To exercise your rights, please contact us using the details below.

 

13. International Data Transfers

Your information may be transferred to countries outside the United Kingdom or European Economic Area.

Where this occurs, we rely on appropriate safeguards such as:

  • Standard Contractual Clauses

  • Adequacy decisions

  • Approved data protection mechanisms

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

When we update the policy, we will revise the Last Updated date at the top of the page.

15. Contact Information

 

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us.

Wine Cove

128 City Road

London

EC1V 2NX

United Kingdom

Email: contact@winecove.co.uk

Wine Cove acts as the data controller for the personal information described in this policy.